Website Privacy Policy

Effective Date: July 15, 2026

Melrose Family Dentistry (“Melrose Family Dentistry,” “we,” “us,” or “our”) respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.melrosefamilydentistry.com (the “Website”).

Information We Collect

Information You Provide

We may collect information that you voluntarily provide through the Website, including when you complete a contact form, request information, communicate with us, or otherwise interact with the Website. This information may include:

• Your name;
• Telephone number;
• Email address;
• The content of your message; and
• Any other information you choose to provide.

Information Collected Automatically

When you visit the Website, certain information may be collected automatically by our website systems and service providers. This information may include:

• Your Internet Protocol (IP) address;
• Browser type and device type;
• Operating system;
• Pages viewed and links clicked;
• Date and time of your visit;
• Referring website or source; and
• General geographic information derived from your IP address.

This information is generally used to operate, secure, maintain, and improve the Website and to understand how visitors use it.

Cookies and Similar Technologies

The Website and third-party services used by the Website may use cookies, pixels, local storage, scripts, and similar technologies. These technologies may be used to:

• Enable basic Website functions;
• Remember preferences;
• Maintain security and prevent misuse;
• Measure Website traffic and performance; and
• Understand how visitors interact with the Website.

You may be able to control or delete cookies through your browser settings. Disabling cookies may affect the operation of certain Website features.

How We Use Information

We may use information collected through the Website to:

• Respond to inquiries and requests;
• Communicate with you;
• Assist with appointment-related requests;
• Operate and maintain the Website;
• Monitor Website performance and usage;
• Improve our Website, services, and communications;
• Protect against fraud, abuse, security incidents, and unlawful activity;
• Comply with applicable laws, regulations, legal processes, and professional obligations; and
• Enforce our rights and protect the rights, property, and safety of our patients, visitors, personnel, and others.

How We May Share Information

We do not sell your personal information. We may disclose information collected through the Website in the following circumstances:

Service Providers

We may share information with companies that perform services on our behalf, such as website hosting, website maintenance, security, form processing, email delivery, analytics, and technical support. These providers are permitted to use information only as needed to provide services to us or as otherwise allowed by law.

Legal and Safety Requirements

We may disclose information when we believe disclosure is required or permitted by law, regulation, court order, subpoena, or other legal process. We may also disclose information when reasonably necessary to protect our rights, investigate fraud or misuse, enforce our policies, or protect the safety of any person.

Business Transfers

Information may be transferred as part of a merger, acquisition, reorganization, sale of assets, or similar business transaction, subject to applicable legal requirements.

With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent.

Third-Party Websites and Services

The Website contains links to services operated by third parties, including online patient forms, appointment tools, patient portal and payment services, maps, professional organizations, and social media platforms. Melrose Family Dentistry does not control the privacy, security, or data-handling practices of these third parties.

When you leave our Website or use a third-party service, the third party’s own terms and privacy policy apply. We encourage you to review those policies before submitting information.

Protected Health Information

Information that qualifies as protected health information under HIPAA is handled in accordance with our Notice of Privacy Practices and applicable law. This Website Privacy Policy does not replace, modify, or limit the Notice of Privacy Practices.

Online patient forms, portals, payment services, and appointment systems may be provided through third-party platforms. Information submitted directly through those platforms is governed by the applicable platform’s privacy practices and any agreements between that provider and Melrose Family Dentistry.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information under our control. However, no website, online transmission, email, or electronic storage system can be guaranteed to be completely secure. You submit information through the Website at your own risk.

Do not send sensitive medical or financial information through ordinary email or the general contact form. Contact our office to determine the appropriate secure method for communicating confidential information.

Data Retention

We retain information collected through the Website for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and regulatory obligations, resolve disputes, maintain security, and enforce our agreements and policies. Retention periods may vary depending on the type of information and the reason it was collected.

Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the Website without appropriate authorization. A parent or legal guardian should contact us if they believe a child has submitted personal information through the Website.

Your Choices

You may:

• Choose not to submit information through the Website;
• Contact us by telephone instead of using an online form;
• Adjust your browser settings to limit or delete cookies; and
• Contact us to ask questions about information you submitted through the Website.

Rights relating to dental records and protected health information are described separately in our Notice of Privacy Practices.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted standard for responding to these signals, the Website may not respond to all Do Not Track signals. You may use browser privacy controls and cookie settings to manage certain tracking technologies.

Changes to This Policy

We may update this Website Privacy Policy periodically to reflect changes in our practices, technology, services, or legal requirements. When we update the policy, we will revise the effective date displayed at the top of this page. Changes become effective when posted unless otherwise stated.

Contact Us

For questions about this Website Privacy Policy, contact: